Scion debuted in 2002 as the result of a study conducted by its parent company, Toyota. The goal was to appeal to younger, Generation Y buyers. Scion originally introduced a wagon and hatchback models. A sports coupe soon followed. In 2011, the company added the Scion iQ sub-compact to its lineup. As a sign of the electronic media age, Scion relies heavily upon viral and guerilla marketing campaigns. These design and marketing efforts have resulted in the average age of a Scion owner being 39, one of the youngest in the industry.

Scion vehicles are manufactured with a single trim package that buyers can then customize with factory or after market accessories. This wide range of options makes the Scion very popular with car tuning enthusiasts. The company also utilizes a pricing strategy called “Pure Price” where each buyer pays the same amount for the base trim model, any accessories and financing. Scion generates a lot of “buzz marketing” by producing limited quantities of special edition vehicles that are always in high demand and command higher resale values.

Scion, a relatively new automotive brand, has quickly captured the hearts of many young consumers who are seeking a winning combination of quality, style and value.

Current Models

2012 Scion tC

2012 Scion iQ

2012 Scion xB

2012 Scion xD

Scion FR-S

Please visit Scion.com for more information