Performance and elegant styling are terms that have always applied to English automobile manufacturer Jaguar. Since the company’s inception in 1928, the Jaguar brand has been synonymous with old-world charm and the traditional luxury and refinement of the British upper class.
Jaguar began marketing its luxury sedans in the United States during the 1950s. In the ensuing years, Jaguar introduced its well known E-type coupe and drew upon the popularity of British culture in the United States that was being spurred on by the Beatles, the Rolling Stones and other 1960s icons. In the 1970s, a Jaguar XJ12 was the fastest production car of its time because of its 12-cylinder, high performance engine. Jaguar continued to meet its high level of style and performance until the 1990s. Its attempts to market an entry level model, the X-type, proved unsuccessful due to reliability issues. Its traditional styling was also losing ground to the more modern, cutting edge designs of its competitors.
Due to the financial troubles it was experiencing, parent company Ford sold the Jaguar brand to Tata Motors in 2008. This Indian automotive manufacturing group is revitalizing the charm of this British classic with new designs such as the XK and XF models.
2012 Jaguar XF
2012 Jaguar XJ
2012 Jaguar XK
Please visit Jaguar.com for more information